The V&A Waterfront is buzzing with energy on a Saturday morning. Tourists snap photos of Table Mountain, street performers entertain crowds, and runners in high-vis gear weave through the promenade. Inside the adidas store, 26-year-old Lwazi Ndlovu is doing what he loves most – helping a customer find the perfect pair of running shoes. He asks about their running style, their upcoming race, and their preference for cushioning versus responsiveness. Twenty minutes later, the customer walks out with a smile and a new pair of Ultraboosts.
“I grew up running in the townships,” Lwazi says. “I know what it feels like to run in shoes that don’t fit properly. That’s why I love this job – I get to help people run better, feel better, and achieve their goals.”
Lwazi is a Running Specialist Sales Associate at adidas, and for him, it is more than just a retail job – it is a career built on passion, expertise, and the power of sport. If you share that passion, the adidas Running Specialist Sales Associate position at the V&A Waterfront could be your golden ticket.
Apply now – no closing date specified!
Why adidas? A Legacy of Innovation and Athletic Excellence
adidas is a global icon in the sporting goods industry, with a proud history of innovation and a commitment to performance, sustainability, and individual expression. The company’s mission is to be the best sports brand in the world, and it achieves this through a relentless focus on the athlete, cutting-edge product design, and a dedication to creating a more sustainable future.
At adidas, they celebrate diversity, support inclusiveness, and encourage individual expression in their workplace. Joining adidas means becoming part of a team that values creativity, passion, and a commitment to excellence. The company is an equal opportunity employer that does not tolerate harassment or discrimination.
What does this mean for you?
- You will join a global leader in the sporting goods industry.
- You will work in a dynamic and inclusive environment that values your contribution.
- You will have opportunities for growth and development.
- You will be part of a company that is committed to sustainability and innovation.
- You will represent a brand that is synonymous with performance and style.
Running Specialist Sales Associate Opportunity Overview
| Detail | Information |
|---|---|
| Position | Running Specialist Sales Associate |
| Company | adidas |
| Location | V&A Waterfront, Cape Town, Western Cape |
| Employment Type | Full-time, On-site |
| Qualifications | Matric certificate |
| Experience | 2 – 4 years of retail experience |
| Key Focus | Customer service, sales, product flow, and store maintenance |
| Application | Online via adidas careers portal |
| Closing Date | Not specified – apply immediately! |
Note: This role is perfect for a high-energy individual who is passionate about running, sports, and delivering exceptional customer experiences.
What the Role Offers You
This is not just a job—it is a career-launching opportunity. You will be based at the adidas V&A Waterfront store, playing a critical role in ensuring customers have an exceptional experience with the brand.
Key Benefits:
Global Exposure – work with a brand that is a global icon in the sporting goods industry.
Dynamic Environment – work in a fast-paced, energetic retail environment.
Skills Development – enhance your skills in customer service, sales, and product knowledge.
Career Growth – opportunities to develop within a global organisation.
Meaningful Work – help customers find the perfect products to support their running goals.
Key Responsibilities
As a Running Specialist Sales Associate at adidas, you will be at the heart of the customer experience. Your responsibilities will be varied and designed to ensure efficiency, customer satisfaction, and brand excellence.
You will be responsible for:
- Customer Service – ensuring the highest level of adidas service is given to each customer.
- Sales Transactions – completing regular sales transactions involving cash, credit, checks, etc.
- Product Flow – assisting in product flow from stockroom to sales floor on a fill-in basis.
- Loss Prevention – ensuring that Company assets and stock are always secured in order to alleviate shrinkage.
- Merchandising – assisting in the development of displays of merchandise or following suggestions or schedules provided by the store management team.
- Point-of-Sale System – attaining proficiency with the point-of-sale system by acquiring system utilisation skills.
Pro tip: Be proactive and customer-focused. The more you engage with customers and team members, the more you will gain from this experience.
Do You Qualify? – Eligibility Criteria
To be considered for the adidas Running Specialist Sales Associate role, you must meet the following requirements:
| Requirement | Details |
|---|---|
| Education | Matric certificate |
| Experience | 2 – 4 years of retail experience |
| Skills | Excellent customer service; meeting sales goals; selling to customer needs; people skills; high energy levels |
Pro tip: If you have a passion for running, sports, or the adidas brand, be sure to highlight it in your application – it will give you a competitive edge.

How to Apply – Step‑by‑Step Guide
Step 1 – Prepare your documents:
Updated CV (tailored to highlight your retail experience, customer service skills, and qualifications)
Certified copy of your ID
Certified copy of your Matric certificate
Any additional certificates or training records
Step 2 – Access the application portal:
APPLY HERE: Adidas Sales Associate
Step 3 – Complete the online application:
- Fill in all required fields accurately.
- Upload your CV and supporting documents.
Step 4 – Submit as soon as possible:
- No closing date is specified. Apply immediately – positions like this fill quickly!
Step 5 – What to expect after applying:
- Only shortlisted candidates will be contacted.
- If shortlisted, you may be invited for an interview.
- Be prepared to discuss your retail experience, your passion for the brand, and your commitment to customer service.
ALSO APPLY FOR: Call Centre Sales
Tips for a Successful Application
Tailor Your CV – highlight your retail experience, customer service skills, and any relevant achievements.
Write a Cover Letter – explain why you are interested in adidas and how your skills align with the role.
Research adidas – learn about the company’s values, mission, and commitment to sustainability.
Prepare for Interviews – think about examples of excellent customer service, sales achievements, and teamwork.
Apply Early – don’t wait for a deadline that may not be specified.
Frequently Asked Questions (FAQs)
1. What does a Running Specialist Sales Associate do at adidas?
A Running Specialist Sales Associate ensures the highest level of customer service, completes sales transactions, assists with product flow and ticketing, participates in merchandising, and maintains housekeeping standards.
2. What qualifications do I need?
You need a Matric certificate.
3. How much experience do I need?
You need 2 – 4 years of retail experience.
4. What skills are important for this role?
Key skills include excellent customer service, meeting sales goals, selling to customer needs, people skills, and high energy levels.
Conclusion – Sprint Into Your Career with adidas Today!
The Running Specialist Sales Associate role at adidas V&A Waterfront is more than just a job—it is a career-defining opportunity for a high-energy, passionate individual ready to join a global icon in the sporting goods industry. With a Matric certificate, 2–4 years of retail experience, and a commitment to exceptional customer service, this is your launchpad to a bright future.
If you are passionate about running, sports, and delivering world-class customer experiences, do not let this opportunity pass you by. Update your CV, highlight your strengths, and hit that apply button today!
Your journey to a rewarding career with a global brand starts here – apply now and become part of a team that inspires athletes and creators around the world!
